Riding The East Coast Summer Wave — How To Nail The Trend

Our always summer-esque weather sets the perfect premise to catch the East Coast summer vibe! Discover how to rock this look with our top tips.

Courtesy of Maggie McCormack (@maggie_mccormack)

The summer aesthetic is all about capturing the essence of those warm days by the shore, embodying the breezy and lightweight elements of summer living.

It is a celebration of being sun-kissed and a nod to the beauty of simplicity, making it the perfect choice for those looking to embrace its laid-back charm.

1. Think Nautical

Courtesy of Jordan (@jordyyhard)

Nothing says East Coast summers like nautical-inspired fashion and clean elegance so sail into style with some stripes, linen, and subdued natural hues.

Picture yourself complementing the sea breeze and adventures of the open waters. Prioritise your timeless wardrobe staples that create an aura of sophistication in a casual setting.

2. Stay Cool

Courtesy of Michelle Lin (@michellelin.lin) and Mami (@hellominibianco)

Just because we are staying light, does not mean we will forgo accessorising! You can’t go wrong with a wide-brimmed sun hat and some statement sunglasses. They not only protect you from the sun but also add a touch of glam to your look.

Taking it a step further, incorporate a handy bag with neutral tones and textures such as canvas and rattan for a practical and stylish addition.

Related read: Your Next 10 Jewellery Stops, from Unisex and Vintage to Designer Jewellery

3. A Splashing Wardrobe

Courtesy of Maura Higgins (@maurahiggins)

Summer wouldn’t be complete without hitting the beach or the pool. Make a statement with coordinated swimwear combos but don’t fear experimenting with patterns, colours, and styles to create your unique beach look.

Remember to throw on a comfy, oversized shirt or cover-up to emphasise the relaxed and airy vibe!

4. Coordinated Chic

Courtesy of Maggie McCormack (@maggie_mccormack) and Sabrina Pazira (@sabrinapazira)

Adding on to the effortless style and coordinated combos, you can achieve it by donning a matching set.

Whether it’s a crop top and skirt combo or a shorts and blouse duo, matching sets are a go-to for nailing that East Coast summer look. They offer a harmonious balance between fashion-forward and comfort while taking the guesswork out of outfit planning!

With cohesive patterns, colours, and fabrics, you will never have to worry about appearing put together again.

5. Beachy Hair, Don’t Care

Courtesy of Olivia Marie (@livmassucci)

When it comes to summer hair, there’s nothing quite like the carefree allure of beachy waves – that effortlessly tousled look that makes you feel like you’ve just stepped off the sun-kissed shores of a tropical paradise.

With their laid-back charm and hints of salt and sea, beachy waves have become a timeless favourite that embodies the spirit of endless summer.

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For extra inspiration, check out TikTok for some visual cues. You’ll find tons of videos showcasing this trend with creators sharing their style from all over the world!

So, whether you’re hitting the beach, strolling about, or just hanging out with friends, these tips will have you looking like a summer superstar. Grab your sunscreen, put on your shades, and let’s dive into the East Coast summer look!

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