Sony Music sealed its commitment to the Southeast Asia region with its new flagship in Singapore. Take a look inside the headquarters of music makers.
In late March on 23rd, Sony Music Group (SMG) unveiled news of its flagship headquarters for Southeast Asia, based in Singapore. This move will allow SMG to leverage both the talent pool and technology ecosystem here, where Singapore is known as “a leading hub for innovation and creativity”.
Located in Duo Tower, the space will be home to Sony Music Entertainment (SME), Sony Music Publishing (SMP), PlayStation creators Sony Interactive Entertainment as well as artist and label services company The Orchard.
At the opening ceremony, Singaporean superstar Sezairi — who recently broke records in Singapore, Malaysia and Indonesia with his hit song ‘It’s You’ — alongside fellow remarkable musicians Benjamin Kheng and Linying graced the audiences with their presence. SMG’s leadership, government representatives and dignitaries from the SEA entertainment industry were also in attendance.
Shridhar Subramaniam, president of Corporate Strategy and Market Development in Asia and Middle East SME, shared that Asia has become a cultural force to be reckoned with, being a diverse region that boasts some of the best talent and creators in the world.
“Sony Music has a rich history of discovering and supporting some of the most iconic artists and impactful music originating from Asia, and it is fitting that Singapore, a technology, business and arts hub that’s long been considered a gateway to the rest of Asia, is the base for the next stage of our growth. Our new Southeast Asia headquarters will enable us to work more closely with our sister companies, blending innovation with entertainment to create even more benefits and opportunities for artists across the region,” said Subramaniam in a statement.
With its new headquarters, SMG plans to increase investments and cement a long-term commitment to the SEA region. It will focus on Singapore and the wider region by housing specialists in the following: finance, business development, data analytics, human resources, publicity, artists and repertoire, digital innovation and pan-regional marketing.
In regards to the exciting offerings SMG will bring to artists and audiences across SEA, vice president of Capitol Goods and Conglomerates in Singapore Economic Development Board, Mr Lim Tse Yong, said: “This is testament to our continued attractiveness as a hub for companies to drive their business, innovation and talent objectives for the region.”
As for Carol Ng, president of Sony Music Publishing Asia, she said during the opening event that the team is constantly looking out for the next generation of Asian lyricists to enhance SMP’s existing roster, deliver fresh music and elevate Asian music on a global level.
The vice president of International Marketing at The Orchard, Priya Dewan, said: “The music scene in Asia is thriving. We always want to ensure that our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets globally.”
Sony Music Group manages several revered artists and songwriters in SEA, such as Sezairi, Eric Chou, Tabitha Nauser, Gary Valenciano, Zee Avi, Jason Chan, Dandy Hendstyo, A-Teez, Ben&Ben, Rhosy and Fatin. These musicians work collectively with a wide network of producers, songwriters and other entertainment professionals to chart the direction of the Asian music scene.
Check out what our Singapore musicians are up to here.
All images courtesy of Sony Music Group.
