6 Modest Fashion Labels To Shop At For Hari Raya 2023

The month of Ramadan returns in the blink of an eye, and that means it’s also time to shop for Raya outfits — here’s where we’re buying ours!

Courtesy of Anaabu

Hari Raya Puasa marks the end of the fasting month of Ramadan and is a celebration of victory in overcoming personal struggles while embracing forgiveness and strengthening the bonds among family members and relatives. During this time is when we see families in traditional and matching outfits to distinguish couples and/or families, harmonious reunions, and endless types of kuehs to munch on!

As it is a religious celebration, it is essential to dress modestly and appropriately. This means that there are usually plenty of traditional outfits like the kebaya, baju kurung, baju Melayu and batik. However, with the evolution of fashion, we now get to see many different renditions and modern takes on cultural Raya clothing!

So look no further as we share some of our favourite boutiques and labels to shop from this coming Raya.


Courtesy of Anaabu

Known for its clean, effortless, and minimalist approach, you definitely want to look out for Anaabu’s pieces. However, don’t underestimate their attention to detail and dedication to concept.

The brand is sustainable and features genderless fashion in its clothing, with generally muted palettes and clean silhouettes. This makes them an easy option for families, especially with their kids’ site!

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Their theme this year is Sukma, Tanah dan Air. Through each generation, there are songs and messages that are embedded within us, so our different languages should not deter us from being one with the other. Through this collection, Anaabu illuminates their history, identity and roots through the celebration of the past, for tomorrow and always.

Stay comfortable in style and shop their collection here.

Petit Moi

Courtesy of Petit Moi (@petitmoi.my)

Another brand from Malaysia features modest clothing in a dreamy ‘cottage core’ aesthetic that has gained them a highly dedicated customer base.

Think pastels, lace and ruffles, florals, embroidery, and cute and relaxed silhouettes — perfect for girly girls. And fret not, as they have something for the boys too.

Courtesy of Petit Moi (@petitmoi.my)

Something unique we’ve noticed is that while they have a variety of options for the whole family, only the girls match while the guys match but not altogether — which is a great way to add some variety and break up the patterns in the family photos.

Shop their Eid, For You collection here.

Katt & Co

Courtesy of Katt & Co. (@thekattandco)

Professional makeup artist and fashion designer, Katt Ibrahim, started the ready-to-wear brand Katt & Co for modern clothes that are bold yet wearable and catered to women and mothers.

Courtesy of Katt & Co. (@thekattandco)

There are three parts to this year’s Eid collection: the Classics, the Casual Glam and the Crowd Pleasers. Get ready for lots of original prints in flowy designs, along with simpler and versatile styles that you can personalise. Not forgetting pieces that will be nursing friendly!

A New Dawn is available for purchase online here. Katt & Co also welcomes their new store at Haji Lane if you prefer to shop physically.


Courtesy of Thawb

Of course, we didn’t forget a label catered to the men. Thawb provides various collections for men and boys on different occasions.

The range includes matching baju melayu sets for the boys of the family in pastels, batik prints, darker hues and even everyday wear or jubbahs. Tops and bottoms are sold individually but full sets are available at an affordable price!

Most of the clothing comes in a relaxed silhouette, so if you are looking for a laid-back and simple fit, look no further.

Shop the huge range for your new wardrobe here!

Simply Rays

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One for the matching family sets, Simply Rays got you covered. Providing a variety of styles and patterns, the designs are strategically tailored to highlight the colours and patterns you choose.

So, even though the whole family will be matching, there is still some variation to enjoy. For each design, there is also a matching shawl available so there’s another component of your outfit settled!

RaysRaya 2023 is available here.


Courtesy of Lubna

As if we’re not already spoilt for choice, Lubna takes “the more the merrier” to the next level with each Raya collection!

Enjoy the widest range of selections, from traditional to modern silhouettes, prints and details such as sleeves and collars, textures and fabrics! You can also find matching sets and inclusive sizing options like their plus-size baju.

Shop Lubna and Lubna Kids on Zalora here.

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